We Deliver Globally

We Deliver Globally

At the intersection of heritage and high-street fashion, Midetush emerges as a dynamic force redefining luxury through a culturally resonant lens. Rooted deeply in the rich tradition of West African heritage, the label seamlessly fuses artisanal craftsmanship with bold contemporary design, offering a distinct voice in the global fashion narrative. Midetush is more than just a label – it is a celebration of identity, storytelling and cultural pride. Each piece is meticulously designed to reflect the intricate textures and colours of West Africa, while embracing the ever-evolving language of modern streetwear and high fashion.


With a mission to elevate cultural craftsmanship onto the world stage, the label champions sustainability and ethical production. Beyond the garments, the label extends its expertise to fashion styling and event strategy, making it a go-to for creatives, professionals, and couples preparing for their big day. With a loyal clientele spanning both local and international markets, the label has built a reputation grounded in quality, innovation, and unwavering customer satisfaction. From the runways of Lagos to the streets of London, Midetush embodies an unapologetic fusion of authenticity and innovation, a convergence of legacy and bold expression.

THE CREATIVE DIRECTOR

Olumide Oyewunmi is a visionary fashion entrepreneur and the Creative Director of
MIDETUSH, celebrated for his style-conscious approach, cultural depth, and entrepreneurial drive. With a strong foundation in growing small and medium
enterprises within the fashion industry, he blends creative innovation with strategic insight to deliver fashion that is both expressive and commercially viable. Certified as an Entrepreneurship Development Consultant by the Africa Leadership Forum in 2019, Olumide has continually positioned himself at the intersection of design, business development, and cultural storytelling.

Drawing profound inspiration from nature and African cultural heritage, his design philosophy is rooted in authenticity and meaning. Each creation reflects a harmonious
balance between personal expression and collective identity, resulting in timeless, story driven fashion. This approach has earned him recognition as one of “15 Emerging Black Designers Worthy of the Met Gala Spotlight”, a global press visibility by The Guardian UK in 2025 making him a sought-after collaborator in the global fashion space.

Olumide has showcased his work on renowned platforms such as London Fashion Week, Leicester Fashion Week and Leicester Made Trade Show in 2025. He co-directed a runway showcase at Birmingham Fashion Week in 2023. He has collaborated with leading creatives and brands, including Bellafricana and the Netflix Naija Campaign, co-styling custom looks for Nigerian celebrities like Falz and Bimbo Ademoye. His designs have been featured in international publications including The Guardian UK, Hunger Magazine, Original Magazine, Marie Claire Nigeria, Style Rave, The Luxe Review, Shortlist Magazine, Canvas Rebel,
FashionCapital UK, Imagine Magazine, Leicester Made and more.

Selected as a Designer in Residence for the Unity in Design Global Network’s Cultural Threads Incubator (2025), Olumide’s work continues to explore the future of African fashion through innovation and collaboration. He actively contributes to industry development as a member of the Apparel Textile and Manufacturing Federation (ATMF) and regularly engages in community-focused initiatives, including speaking engagements like the Ibadan Urban Fashion Show (2021) and volunteering with Bellafricana’s Summer Pop-Up (2023). He was nominated for the 8th African Fashion Designer Awards.

With an expanding global clientele spanning the UK, USA, Canada, and the UAE,
Olumide delivers bespoke fashion and lifestyle consulting grounded in cultural authenticity and modern sophistication. Endorsed by industry luminaries such as Jenny Holloway, Taya Hughes,
Adebayo Oke-Lawal and Kenneth Ize (BoF500), Olumide continues to push creative boundaries while remaining deeply anchored in the stories, heritage, and values that shape his design ethos.

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